ANTONIS LYKISSAS · ATHENS
I lead growth across paid media, SEO, brand, offline and CRM — connecting strategy, creative, performance and analytics into scalable marketing systems that drive business results.
Currently into: paid media strategy
Over 9+ years, from agency life at Deloitte, Accenture and Carat to leading marketing at Pricefox.gr, I've learned that good campaigns and honest numbers belong together. I'd rather build a dashboard than guess, and I care about bringing the team along with me.
Based in Athens, Greece, I own full-funnel digital acquisition — paid search, social, programmatic, SEO — backed by a marketing-technology stack I built myself on BigQuery, SQL and the Google Ads API.
Brands & companies I've worked with
Led SEO end-to-end at Pricefox.gr and grew organic traffic from 35K to 110K monthly visits through technical, content and on-page work.
Drove a measurable conversion uplift within my first six months as Head of Marketing, leading a team of 5 plus external agencies.
A BigQuery analytics layer and a self-hosted live KPI dashboard (sales, revenue, spend, ROAS/CAC) the business now runs on daily.
Engineered SQL + Google Ads API pipelines that replaced manual reporting with real-time funnel and revenue visibility.
Manage a 7-figure annual media budget with continuous ROAS- and CAC-based optimization and weekly forecasting.
Discipline isn't just for dashboards — I train in the pool and compete in Oceanman and open-water swimming events.
The challenge. Pricefox competes in one of Greece's most contested search markets — insurance and utilities comparison. Organic traffic had plateaued around 35K monthly visits, with paid media carrying most of the acquisition load.
What I did. I led the SEO strategy end-to-end: a technical overhaul (site structure, crawlability, page speed), a content program targeting high-intent comparison queries, and systematic on-page optimization. Every move was measured — I built the BigQuery reporting layer that tracked rankings, traffic and conversions in one place, so we doubled down on what worked and killed what didn't.
The result. Organic traffic more than tripled to 110K monthly visits, alongside a 22% conversion-rate uplift — permanently lowering blended CAC by shifting the channel mix toward owned traffic.
Monthly organic visits — Pricefox.gr
The challenge. Marketing decisions ran on manual spreadsheets stitched together by hand — slow, error-prone, and always a step behind. There was no single source of truth for spend, revenue and efficiency.
What I did. I built the data layer myself: a BigQuery analytics warehouse fed by automated pipelines (SQL + the Google Ads API), feeding a self-hosted live KPI dashboard that tracks sales, revenue, spend and ROAS/CAC in real time.
The result. Manual reporting was replaced with real-time funnel and revenue visibility the whole business now runs on daily — turning marketing from a cost centre that guesses into a function that measures, forecasts and compounds.
Manual reporting → real-time pipeline
Full-funnel acquisition across search, social, display and programmatic.
BigQuery pipelines, live KPI dashboards and automated reporting.
ROAS- and CAC-driven allocation with weekly forecasting.
Leading cross-functional teams and external agency partners.
Athens University of Economics & Business (AUEB)
University of Piraeus
French–Greek private school
When I'm not optimizing funnels, I'm in the water. I train in regular swimming practice and compete in Oceanman and other open-water races — long-distance swims in the open sea.
It's the same mindset I bring to marketing: consistent training, pacing over panic, and trusting the process when you can't see the finish line yet.